Good photography is a catalyst when it comes to winning customers in the real estate market. Clear visuals can impress your customers, but without capturing the right features of a property in the right way, your real estate photos will not easily convince prospects to purchase the property. The challenge is that it's not easy to impress customers in this market, especially if the photography is not up to scratch.
The good news is that the rewards are great for those who learn to take the perfect real estate shots. There are a lot of real estate photography tips you could follow, but it all comes down to the quality of equipment you have, the beauty of the property you intend to sell, and the lighting. Without these, you may struggle to get anywhere with your photos.
If you are new to real estate photography, the following tips can help you steer in the right path and get noticed by customers.
Basically, you need to have a camera, lens, and tripod to get started, but you will quickly realize the need for supplemental lighting and Photoshop skills. Your camera should allow you to add a flash, a cable release, wireless triggers as well as different lenses, including wide-angle lenses. The wide-angle lens can make small spaces look spacious.
If you have a cropped sensor camera, use a lens of around 10-22 mm or 12-24 mm. Use a lens of between 16-35 mm if you are using a full-frame camera. For converging vertical lines like door frames and wall edges that are leaning in or out, Tilt-shift lenses will do the job.
As for shooting styles, they may vary from HDR, wireless flash, and exposure blending. No matter the technique you use, you need to keep the camera still to ensure images are not blurry. Use a cable release, self-timer, or wireless triggers to ensure no camera movement.
Highlight important features
The first image that captures the buyer online is the exterior photo. Therefore, you need to take your time to find the best angle and light. Discuss with the realtor about the features to capture. Important real estate photos include the front compound and backyard, landscaping and gardens, a barn, store, pool or hot tub, and other buildings.
For the interiors, focus on its beautiful windows, rustic fireplace, and other vital shots. What separates professional real estate photographers from amateurs is the ability to emphasize the best features of each room.
Consider the exterior lighting
When taking outdoor pictures for real estate, take shots during the early or late hours of the day. The use of Google Maps and Google Earth can help you determine the best times to shoot. The good part is it only takes a minute or two to learn whether the property faces the sunset or sunrise or neither.
During the winter, the sun may not hit the front of the houses that face south. You can avoid shooting into the sun by taking your shot from the same direction of the house as the sunsets.
The dusk technique may be used to showcase the interior of the house, and ultimately help sell properties. It involves turning all the lights on and shooting during the sunset to ensure balance with the room lights. This means you can add more lights inside the rooms to create even better lighting.
Use the right camera height and verticals
Things like corners of walls, window frames, and doors have edges and verticals. The broad agreement among photographers and clients is that these verticals must look straight.
When using a non-TS wide-angle lens, you should not tilt your camera up or down as it makes the edges diverge or converge, meaning they no longer appear straight. When you use a tilt-shift lens, this problem is solved.
One common approach by photographers is to level the camera through the use of a hot shoe bubble level to make the edges appear straight. However, with the non-TS lens, this approach is not always the best solution. Using the chest height could make subjects appear foreground. Lowering the camera can address this problem, but still, we can't exactly tell how low you need to go to have an effective photo.
You can shoot from the chest height or close and then correct the vertical lines using a tilt-shift lens. You could also use the Lens Correction Tool in Photoshop.
Create a well-lit environment for interior lighting
Even if a property is not the most beautiful on the market, styling the lighting can significantly improve its appearance and increase demand. Most cameras today utilize HDR to balance contrast, but shadows might still appear if you do not have proper lighting.
This is why you need to focus on creating a good light balance for taking the shots. The use of supplemental lighting can enable you to bring out the best in the room you want to photograph, especially when positioned with care.
Regarding lighting, there are two sources: natural and artificial light sources. You need to ensure that there’s enough natural light coming from the windows to capture the elements that matter. Artificial light can help balance out the light to bring out all the features.
Some of the ways to enhance natural light is to use LED panels and reflectors. Keep in mind that wooden and metal textures appear clearer when placed in direct sunlight. Some of the artificial light sources to use include strobes and flashes.
However, you need to know your camera settings to fix interior lights when using flashes. You may need to adjust the shutter speed to darken the light when using flash.
Take advantage of new technology
If you want your photographs to stand out and make more money in real estate, the use of drones in photography can be an excellent option for you. Keep searching for information on how camera drones can bring your real estate photography to a whole different level.
However, you should be aware that drones can be pricey, and one might be required to have an operator’s certificate to use a drone.
The main thing to remember in real estate photography is knowing what to capture and the best way to capture it.
Don’t forget to add a personal touch when taking your photos, but do not go past the limit.
Have a list of things that need to be captured and plan with your realtors early enough to have everything prepared in advance.
Posted in: Photography for beginners